CA Research Committee Academic Year2012

CA Vision, Mission, Strategic Goals and Objectives

ALBERT LAURENCE SCHOOL OF COMMUNICATION ARTS envision itself as:

- a community of professionals in the field of communication arts
- inspired by the pursuit of learning through service
- engaged in the pursuit of excellence

ALBERT LAURENCE SCHOOL OF COMMUNICATION ARTS envisions its graduates as:

- creative with high personal integrity
- professionally competence, ethically sound, and socially responsible
- flexible to changes in the communication industry

CA Mission:

Albert Laurence School of Communication Arts serves the nation and community through the application of communication with emphasis on ethical principles to create a better society through information.

CA Strategic Goals and Objectives:
The school revised the goals and strategic objectives in March 2012 to better align with those of the university’s six strategic themes. The revised goals and strategic objectives are to be implemented in the academic year 2012.

CA Strategic Goals and Objectives No.5:

5. The School’s research and creative works meet local and international standards
5.1 The School increases the number of research and creative works
5.1.1 Train lecturers to do research or creative works that meet the academic standard
5.1.2 Provide lecturers with sufficient research resources
5.1.3 Encourage faculty members to conduct research and/or produce creative works
5.2 The School’s faculty members publish or present papers/creative works in national and international conferences or exhibitions

5.2.1 Give incentives to or recognize faculty members who publish or present papers/creative works in the conferences or exhibitions

5.2.2 Provide opportunities for lecturers to participate in research­related or creative work­related activities (e.g., conferences, seminars, and exhibitions)

 

CA Research Committee Vision, Mission, Roles, and Responsibilities for Academic Year 2012

Mission:

1. To encourage faculty members to conduct research/academic/creative works.
2. To establish a cross­disciplined research unit by integrating departments’ skills through research. Roles and Responsibilities:

1. To formulate research policies, plan, and manual.
2. To develop faculty members’ and staffs’ knowledge and skills for research.

    2.1 To analyze lecturers’ research potentials and training needs.
    2.2 To provide research resources and trainings.

3. To serve as a support unit for research.

    3.1 To be an information center to share information about research to faculty members through
departments’ representatives and other means of communication.

    3.2 To be a database that collects information about all completed/on­going research projects.
   3.3 To be responsible for data analysis about the School’s statistics (e.g., graduate survey, employers’ satisfaction survey).

4. To apply research in teaching and learning.

    4.1 To conduct teaching evaluation.
    4.2 To use the teaching evaluation results for teaching and learning development.

CA Research Committee Plans and Implementations for Academic Year 2012

CA Initiated Implementations:
1. Analyzing lecturer’s research/creative work potential
­ areas of research interests
­ training in need

AU Initiated Implementations:

2. Compiling conference database as requested by AU (conference ranking)
3. Encouraging lecturers to attend training organized by AU

Third­party Initiated Implementations:

4. Dissemination of information from third­parties to lecturers (call for paper, conference, training etc.)

5. Encouraging lecturers to attend training organized by third­parties


CA Research Committee Improvement Plans for Academic Year 2013

In 2012, the CA Research Committee created the CA Research Committee Plans and Implementations
Academic Year 2012 based solely on the CA Strategic Goals and Objectives No.5 Research

Problem: The QA score No.4 Research remains low because the assessment was not based on the CA
Strategic Goals and Objectives No.5 Research but on a different set of criteria (e.g. OHEC, ONESQA).

Solution: A new Research Committee Plans and Implementations Academic Year 2013 based on the CA Strategic Goals and Objectives No.5 Research, OHEC, and ONESQA Criteria No.4 Research is needed.